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Agentforce Flex Credits pricing: the rate card, the calculator math, and what 100,000 credits buy

One Flex Credit is $0.005 and a standard action burns 20 of them. What 100,000 credits buy, the exact point Conversations get cheaper, and why unused credits expire.

By the MessageAgent team · September 2026 · 8 min read

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One Agentforce Flex Credit costs $0.005. Salesforce sells them at $500 per 100,000, a standard Agentforce action burns 20 credits and an Agentforce Voice action burns 30. So 100,000 credits buys 5,000 standard actions at $0.10 each, or 3,333 voice actions at $0.15 each. Whether that is three months of runway or three days depends entirely on how many actions your agent takes per job, and Salesforce's own five published examples burn the same 100,000 credits at rates that differ by a factor of 180.

Last updated September 2026. Every figure below was read from salesforce.com/agentforce/pricing on 4 September 2026, from a United States connection, in US dollars. The per-unit costs are arithmetic on the published rates, not separate claims.

How much is one Agentforce Flex Credit?

Half a cent. Salesforce publishes Flex Credits at $500 per 100,000 credits, which divides to $0.005 per credit. The credit is a unit of account rather than a thing you consume, so the number that matters to a buyer is what an action costs, and Salesforce publishes that too: 20 credits for a standard Agentforce action, 30 for an Agentforce Voice action. Salesforce also states that credits are fungible across Actions, Prompts, Translations and Voice Actions, so one balance covers all four.

UnitFlex CreditsCost at $0.005 per creditPer 100,000 credits
One Flex Credit1$0.005100,000
Standard Agentforce action20$0.105,000 actions
Agentforce Voice action30$0.153,333 actions
Credit pack as sold100,000$5001 pack

Voice carries a 50 percent multiplier over a standard action and draws on the same balance, so there is no separate voice budget to manage. That single rate card is the whole Flex Credits model. Everything else is forecasting.

What does 100,000 Flex Credits actually buy?

Between eight days and fifty months, depending on the job. Salesforce publishes five worked examples on its pricing page, and running each one against a single 100,000 credit pack is the clearest way to see how much the answer moves.

Salesforce's published exampleActions per jobCredits per jobMonthly cost as publishedHow long 100,000 credits lasts
IT support, new employee onboarding questions120$10About 50 months
Customer self-service, where is my order240$120About 4 months
Field service, appointment scheduling5100$300About 10 weeks
Agentforce Voice, reservation management4 voice120$180About 12 weeks
Service, case management at 100 users360$1,800About 8 days

The spread is the finding. The onboarding example burns 2,000 credits a month. The case management example burns 360,000. That is a 180 to 1 difference in burn rate between two use cases Salesforce puts on the same page, and it is not driven by the actions per job, which only range from one to five. It is driven by how many times a day the agent runs. Twenty new hires asking five questions each is 100 jobs a month. One hundred Salesforce users handling three cases a day for twenty days is 6,000.

So the honest answer to how much Agentforce costs is that the rate card tells you almost nothing until you have counted your jobs. Get your own job count first, multiply by actions per job, multiply by 20, and only then look at the price. Our full breakdown of Agentforce pricing across all seven published lines puts this model next to the per-user options, which is the other half of the decision.

Is Flex Credits or Conversations cheaper?

Below 20 actions per conversation, Flex Credits. Above it, Conversations. The math is one division: Salesforce charges $2 per conversation under the Conversations model and $0.10 per standard action under Flex Credits, and $2.00 divided by $0.10 is exactly 20. That is the entire decision rule.

What makes it lopsided in practice is that all five of Salesforce's own examples sit at one to five actions per job. At three actions, a case costs $0.30 on Flex Credits against $2.00 on Conversations, which is 6.7 times cheaper. You would need a conversation that reliably fires more than twenty distinct actions before Conversations wins, and that is a long, tool-heavy dialogue rather than an order lookup.

Two constraints make this worth getting right the first time. Salesforce states in its FAQ that Flex Credits and Conversations will not be supported in the same org, so you cannot hedge. And while you can migrate from Conversations to Flex Credits, doing it means swapping out every existing Conversation SKU through your account executive. Treat the choice as a one-way door.

Do unused Agentforce Flex Credits roll over?

No. Salesforce's FAQ says plainly that unused Flex Credits do not roll over into subsequent subscription terms. Whatever you pre-purchased and did not consume expires at renewal. That one sentence is what turns a Flex Credits contract from a rate negotiation into a forecasting exercise, because over-buying is a straight write-off and the burn rates above show how wide the error bars are.

Salesforce offers Digital Wallet free with any Digital Wallet enabled product, giving near real time consumption tracking and threshold alerts. Use it from day one rather than at renewal. The org that discovers in month eleven that it consumed 40 percent of a twelve month pre-purchase has already lost the money.

What happens if I run out of Flex Credits?

Nothing punitive. Salesforce states there is no overage penalty: if you exceed your entitlement, your rate is your contracted rate, billed monthly in arrears. That is unusually buyer-friendly for this category. Gorgias bills overage AI interactions at $1.50 against $0.90 to $1.00 inside plan. Zendesk runs a True Forward mechanism on Sunshine overage.

Put the two rules together and the guidance follows. Credits expire but overages are billed at your normal rate, so under-buying costs you nothing except the volume discount, while over-buying costs you the full unused balance. When your forecast has a range, buy near the bottom of it.

How do I estimate my Agentforce Flex Credit consumption?

Four numbers, multiplied. Jobs per user per day, times working days per month, times users, times credits per job. Salesforce's case management example spells it out in exactly that order: 60 Flex Credits, times 3 cases a day, times 20 days a month, times 100 users, equals 360,000 credits and $1,800. Substitute your own figures and you have your estimate.

The number people get wrong is credits per job, because it depends on how the agent is built rather than on what the customer asked. An order status agent that authenticates the customer and retrieves the order is two actions. Add a shipping carrier lookup and a proactive refund check and it is four, which doubles the bill without changing the conversation. Ask your implementation partner to enumerate the actions in each topic before you sign, not after.

One more input tends to be missed entirely. Every one of Salesforce's five examples carries the same footnote: the example does not include other costs like Data 360 credits or other consumption services. Grounding an agent in your own records is the whole point of the product, so the published figures are floors rather than estimates. This is also the moment to be honest about whether you know where those records come from. If the tables the agent will read are stitched together from half a dozen upstream systems, it is worth being able to trace each field back to the system that produced it before an AI starts quoting them to customers.

How many Flex Credits come with Agentforce 1 Editions?

2.5 million per org per year. Agentforce 1 Editions start at $550 per user per month and bundle the Agentforce add-on plus that allowance. At the published rate of $0.005 a credit, 2.5 million credits are worth $12,500, and at 20 credits per standard action they cover 125,000 actions across the entire org for the year. That is roughly 342 actions a day, for everyone.

Set that against the license cost and the allowance looks smaller than it sounds. At $550 per user per month, two users cost $13,200 a year, so the org-wide credit allowance is worth slightly less than two seats. For a 50 user deployment running Salesforce's case management pattern, 125,000 actions is about three weeks of consumption. The Editions allowance is a starter balance, not a substitute for buying credits.

Which buying models can I use with Flex Credits?

All three, and Flex Credits are the only Agentforce product that can say that. Salesforce publishes Pre-Purchase, where you buy usage for the full term upfront at the best rate; Pre-Commit, where you commit to a baseline with no upfront payment and true up at term end if you come in under; and PayGo, with no commitment, billed monthly in arrears.

The FAQ then narrows it. Flex Credits are available with PayGo and Pre-Commit; Conversation-based pricing, the Agentforce add-ons and Agentforce 1 Editions are not. And Pre-Commit itself carries the line widely available later this year, which on 4 September 2026 means it is not something you can build a plan around yet. If starting without a commitment matters to you, that requirement picks your metering model before any price comparison does.

When does a flat price beat a credit balance?

When the work is repetitive and the volume is high. Consumption pricing is genuinely good for uneven, exploratory workloads, which is what Agentforce is built for: dozens of agent types across a large Salesforce org, most of them running occasionally. It is a worse fit for one job that runs constantly, because every improvement in adoption raises the bill. An agent that handles 6,000 cases a month at three actions each costs $1,800; get the team to route 12,000 through it and you have doubled your spend by succeeding.

Note also what the Agentforce rate card does not contain: a per-resolution price. Credits are consumed whether or not the customer's problem was solved. Zendesk charges $1.50 per automated resolution and defines it as resolved without escalation to a human, so a failed deflection is free there. Under Flex Credits, an agent that tries and hands off has still spent the credits. Neither model is wrong, but they reward different things, and you should know which one you are buying.

If the job you are actually hiring for is answering, qualifying, booking and escalating inbound customer messages across SMS, WhatsApp, Instagram, Facebook Messenger, web chat and email, that is a narrower product than an agent platform for a Salesforce org, and it does not need a credit balance. MessageAgent is planned at a flat $79, $199 or $499 a month with no per-action, per-conversation or per-resolution meter, with carrier and Meta fees passed through at cost. It is pre-launch and not yet purchasable, and you can join the waitlist today. For the wider set of options, we keep a running comparison of Agentforce alternatives and a worked Agentforce pricing estimate for teams building a budget.

The five numbers to take into your Salesforce call

  • $0.005 per credit. $500 per 100,000, so 20 credits is $0.10 and 30 credits is $0.15.
  • 20 actions. The exact point where Conversations at $2 becomes cheaper than Flex Credits. Below it, credits win.
  • Your jobs per month. Salesforce's own examples differ 180 to 1 on this input alone, not on the rate.
  • Zero rollover. Unused credits expire at term end, so buy near the bottom of your forecast range.
  • Data 360 is extra. Every published example excludes it, so treat all five as floors.

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