Structurely no longer publishes a plan price. Its pricing page now sells a platform fee plus metered usage, and only the usage side has numbers: AI voice from $0.07 a minute, SMS from $0.02 a message and AI email from $0.02 each, all converted into tokens. The platform fee, the onboarding cost and the volume discounts are quoted by sales. The $499 and $999 monthly plans that most review sites still list are not on Structurely's page anymore.
Every Structurely figure below was read from structurely.com/pricing in a full browser on 19 September 2026, with the collapsed FAQ answers opened one by one. Competitor figures come from each vendor's own pricing page or help center on the same day, in US dollars.
How much does Structurely cost?
The honest answer is a quoted platform fee plus usage you can estimate. Structurely's page describes itself as "platform + usage-based pricing" and says the platform fee gives you "access to the tools needed to build and operate your AI call center," while voice, SMS, email and AI activity are "metered through tokens based on actual usage." It promises no seat licenses and no paying for idle capacity.
Three plans are listed. Small Team is marked self-serve and covers the agent builder, inbound and outbound voice, SMS and email workflows, call cadences, live transfers, appointment scheduling, a lead uploader and basic reporting. Large Team, marked Popular, adds multiple teams, advanced routing, custom agent configurations, BI analytics, A/B testing, volume-based usage discounts and dedicated customer success. Enterprise, also called Build Your Own, adds custom SLAs, SSO, white label and headless deployment and a dedicated AI training team. Not one of the three shows a dollar figure.
How does Structurely pricing work?
You pay a platform fee for access, then tokens for what the AI actually does. Structurely's own FAQ says the platform fee covers agent creation, call cadences, CRM integrations, telephony setup, conversation review, A/B testing, BI reporting, number provisioning and A2P registration. Tokens are "the usage unit behind Structurely," consumed by voice, SMS, email and other AI activity.
| Line on the bill | What Structurely publishes | What it means for your estimate |
|---|---|---|
| Platform fee | Not published | The fixed part of the bill. Get it in writing first |
| AI voice | As low as $0.07 a minute | A floor rate. Converted into tokens by AI call minutes |
| SMS | As low as $0.02 a message | Tokens are consumed as texts are "sent and received," so replies may count too |
| AI email | As low as $0.02 per AI email | Metered through the same token model |
| Token conversion rate | Not published | You cannot turn a token balance into dollars without it |
| Volume discounts | Listed on Large Team and Enterprise, not quantified | Ask at what volume the "as low as" rates apply |
| Onboarding | Offered, no price shown | Platform setup, agents, telephony and launch support |
| Seat licenses | None | Adding a loan officer or agent does not raise the fee |
The phrase to notice is "as low as." Every usage number on the page is a floor, and the page does not say which plan or volume unlocks it. Treat the published rates as the best case, not the list price.
What happened to Structurely's $499 and $999 plans?
They are gone from Structurely's site. Several review and directory pages that rank for Structurely pricing still describe a Team plan at $499 a month, a Company plan at $999 a month and a $2,000 one-time onboarding fee. We could not find any of those numbers on structurely.com/pricing, and the current plans carry different names: Small Team, Large Team and Enterprise. Structurely's own comparison page against Hatch, which still appears near the top of search results for this query, now returns a 404.
That does not prove the old prices are wrong for every customer. It means nobody can quote them as current from a Structurely source. If a rep offers you a number close to them, it came from a sales conversation, and you should compare it with the token math below.
What does Structurely cost for a real estate team?
Only the usage half can be modeled, so here it is on stated assumptions. Say each new lead gets 8 AI text messages counted across both directions, 4 AI follow-up emails and 2 AI calls of 3 minutes each over its first month. At Structurely's floor rates that is $0.16 in SMS, $0.08 in email and $0.42 in voice, or $0.66 per lead.
| New leads a month | SMS at $0.02 | Email at $0.02 | Voice at $0.07 | Usage floor a month |
|---|---|---|---|---|
| 100 | $16 | $8 | $42 | $66 |
| 250 | $40 | $20 | $105 | $165 |
| 500 | $80 | $40 | $210 | $330 |
| 1,000 | $160 | $80 | $420 | $660 |
Two things follow. First, voice is almost two thirds of the usage bill on these assumptions, so a team that mainly texts will pay far less in tokens than one that wants the AI dialing. Drop the calls and the floor falls to $0.24 a lead, or $24 a month at 100 leads. Second, every total above excludes the platform fee, which Structurely does not publish, and the floor rates may not apply at small volume. Your real monthly cost is the platform quote plus a usage line that is probably higher than this table.
Structurely vs Lofty, Real Geeks, Sierra Interactive and MessageAgent
The vendors in this category bill AI lead follow-up on five different units, which is why their headline numbers are hard to compare. Here is what each one publishes for the AI piece alone.
| Vendor | What the AI costs | Billing unit | What sits underneath |
|---|---|---|---|
| Structurely | Voice from $0.07/min, SMS and email from $0.02 | Tokens per activity | Platform fee, not published |
| Lofty AI Sales Agent | $60 for 200 leads, $150 for 500, $199 for a 600-lead team agent | Leads held in a quota for up to 6 months | Lofty CRM, not published |
| Real Geeks Geek AI Text | $49 a month, included with any lead package | Flat add-on | $399 a month platform plus $500 setup |
| Sierra Interactive Lead Engage | $199 a month for unlimited leads | Flat add-on | Essential from $399.95 a month (not on Starter) |
| Follow Up Boss | AI features included on every plan | Per user | $69 per user a month, $58 billed yearly |
| MessageAgent | Flat $199 a month on Growth, 5,000 AI conversations | Plan | Nothing. The inbox and CRM are included |
Lofty's quota works differently from everything else here, and it is easy to undersize. We broke down its lead-slot math and every add-on on our Lofty pricing plans breakdown. For the broader picture of what brokerages pay for chat and text AI, see our real estate chatbot cost comparison.
When is Structurely the right buy?
When you want the AI on the phone. Structurely's strength is voice: inbound and outbound AI calls, call screening and voicemail detection, live transfers to a loan officer or agent, and an AI power dialer that runs inside Salesforce. It also offers REST APIs, webhooks, MCP and white label or headless deployment, which suits a brokerage or lender that wants to build its own branded assistant. None of that is something a text-first tool replaces.
Mortgage teams are the clearest fit. Structurely's use-case page describes engaging borrowers, qualifying them, collecting documents, scheduling callbacks and transferring to loan officers. Collecting the documents is only half of that job. Reviewing the bank statements, pay stubs and tax returns that come back is a separate step, and a lender that wants that part automated too would pair the calling AI with loan document analysis software rather than expect one tool to do both.
When does a flat messaging plan fit better?
When your leads write instead of call. Most buyer and seller inquiries from listing ads, Zillow-style portals and social posts arrive as a form fill, a text or a Facebook or Instagram message, and the cost of losing them is a slow reply, not a missed call. For that job, per-token pricing adds a meter to every message, and the platform fee is paid whether the month is busy or quiet.
MessageAgent is built for exactly that job. One AI answers buyer and seller leads on SMS, Facebook Messenger, Instagram, WhatsApp, web chat and email, asks the qualifying questions about budget, timeline and pre-approval, and books the showing on your calendar. Growth is a flat $199 a month, or $159 billed yearly, with 5,000 AI conversations included, and carrier and Meta fees are passed through at cost. We are clear about the limit: MessageAgent does not place phone calls. If calls are the gap, Structurely or a dedicated voice tool is the better choice for that part. See how it handles the messaging side on our Facebook chatbot for real estate page or the full real estate chatbot overview.
What should you ask Structurely before signing?
Five questions, none of which the pricing page answers:
- The platform fee for your plan, monthly and annual, and what is included in it.
- The token conversion rate, so you can turn a token balance into dollars per minute, text and email at your volume.
- Which volume unlocks the "as low as" rates, and what you pay below it.
- The onboarding fee and whether the pilot period Structurely offers is billed.
- Whether inbound texts consume tokens, since the page says tokens are used as texts are sent and received.
With those five numbers you can run the table above on your own lead count and compare it line for line with a flat plan. If you would rather start from a price you can read today, see MessageAgent's plans and put the AI on your inbound leads this week.
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