Real Estate Chatbot Cost: 9 Vendors Compared

A real estate chatbot costs between $0 and roughly $1,000 a month, and unusually for vertical AI, most of the category will tell you the number before a sales call. Checked on 4 August 2026: Roof AI runs a free tier plus $299 and $599 a month, Sierra Interactive charges $199 a month for its Lead Engage AI on top of a $299.95 to $599.95 platform fee, Real Geeks is $399 a month plus a $500 setup fee, and Follow Up Boss starts at $69 per user. Structurely, Ylopo, Lofty and Verse.ai publish nothing at all.

Last updated August 2026.

That range is wide because the products underneath it are not the same product. Some vendors sell you an AI assistant. Others sell you a website, a CRM, an IDX feed and an ad program, and the AI is one line inside it. Comparing the monthly figures without knowing which you are buying is how teams end up paying $600 a month for a platform when what they needed was a $299 chat agent, or paying for chat twice because their CRM already included it.

Below is what each vendor actually published on 4 August 2026, what changes the number after you sign, and the questions that get you a real quote from the four vendors who will not print one.

How much does a real estate chatbot cost?

Expect $200 to $600 a month for a standalone AI chat and lead qualification agent, and $400 to $1,000 a month once the chatbot is bundled into a full platform with a website and CRM. Per-user CRM pricing starts near $69. Setup fees of $500 are common on the platform vendors and absent on the self-serve ones. Here is the published data, vendor by vendor.

Every figure above came from opening the vendor's own pricing page on 4 August 2026. Nothing here is copied from a comparison blog, and none of it is an estimate. Vendors change pricing without notice, so treat this as a snapshot and confirm before you sign.

Why do some real estate chatbot vendors not publish pricing?

Because their price depends on inputs they want to discuss first: your market, your team size, your ad spend, and how many leads you are already buying. Ylopo says this directly. Its pricing page carries an FAQ entry titled "Why isn't there a price listed on this page?" and answers that a fair price depends on your situation. That is a defensible position for a service that includes managed ad spend.

It is a weaker position for pure software. Structurely heads its pricing page "Simple, transparent pricing" and then puts "talk to sales for pricing" under all four tiers, including the entry one. Nothing about a usage-based AI agent for a two to ten person team requires a discovery call to price. When a page promises transparency and delivers a form, read it as a signal about how the rest of the relationship will go.

Worth noting how different this is from adjacent categories. In multifamily, not one of ten major AI leasing agent vendors published a price when we checked in July 2026. In automotive, only one of nine automotive chatbot vendors did. Residential real estate is the most price-transparent of the three by a wide margin, which is good news for anyone buying in it.

What actually changes the price after you sign?

The headline tier is rarely the invoice. Four things move it, and all four are visible in the published data if you read past the pricing cards.

Seats. Sierra Interactive includes 1, 3 or 5 users depending on tier, then charges for more on a sliding scale: $75 per user on Starter, $60 down to $20 on Essential, and $10 down to $5 on Growth for large teams. Follow Up Boss is $49 per extra user on Pro and $20 on Platform. A 12 agent team on the wrong tier can pay several hundred dollars a month in seats alone.

The AI is often an add-on, not the plan. Sierra's Lead Engage is $199 a month on top of the platform fee and is not offered on Starter at all. So a solo agent who buys Sierra's cheapest plan specifically for AI lead engagement cannot have it. Roof AI is the opposite: qualification and automated follow-up are the difference between the $299 Core plan and the $599 Intelligence plan, so the AI is the product.

Billing frequency. Roof AI's quarterly pricing is up to 20% below monthly. Sierra waives a $500 setup fee on annual and charges it on monthly. Follow Up Boss gives two months free annually. Choosing monthly to stay flexible on a $400 plan can cost close to $1,500 over a year once the setup fee and the annual discount are both counted.

Messaging and telephony pass-through. Any product that texts leads incurs carrier fees, and in the US it also requires 10DLC registration. Sierra bundles allotments (1,500 SMS segments on lower tiers, 15,000 on Growth) and charges $100 a month for the dialer. Ask every vendor whether messaging is included, metered or marked up, because a marked-up per-message rate on a high volume database is the cost nobody models.

Is a real estate chatbot worth it?

The honest answer is that it depends on one number: how many leads you get that you do not answer within five minutes. If you get fifteen inquiries a month and reply to all of them yourself the same hour, a chatbot solves a problem you do not have. If you buy portal leads, run Facebook or Instagram ads, or sit on a database of several thousand old contacts nobody has touched in a year, the first response and the follow-up are where the money is leaking.

Do the arithmetic against your own average commission rather than a vendor's ROI claim. At a $9,000 average gross commission, one additional closing a year covers a $600 a month platform with room left over. That framing is more useful than any percentage, and it is checkable. Be skeptical of vendor ROI figures generally. The lift numbers in this category come almost entirely from companies selling the software and are not independently audited.

Do I need a website chatbot or a messenger chatbot?

This question decides which half of the vendor list is even relevant to you, and most buyers skip it. Nearly every product above assumes the lead arrives on your IDX website. If your leads come from Facebook and Instagram lead ads, the conversation opens inside Meta's apps and a website widget never sees it. You would be paying for chat on the channel producing the fewest of your leads.

Look at where your last fifty leads actually came from before you shortlist anything. If the answer is mostly portals and social, you want an agent connected to Facebook Messenger, Instagram DMs and SMS. If it is mostly your own site traffic, the IDX platform vendors have a real structural advantage because they already own that traffic and the listing data behind it. Our own real estate chatbot comparison breaks the nine vendors down on exactly that axis.

What questions get a real quote out of a vendor who will not publish one?

For Structurely, Ylopo, Lofty and Verse.ai you have to ask. These six questions get you a comparable number in one call instead of three.

1. What is the all-in monthly figure for my exact team size, including seats? Not the starting price. The number on my first invoice with 6 agents.
2. Is there a setup, onboarding or migration fee, and is it waived on an annual term?
3. What is the contract length and what happens at renewal? Annual commitments with automatic renewal are common in this category.
4. Is messaging included, metered or marked up, and who registers 10DLC? Get the per-message figure in writing if it is metered.
5. If ad spend is bundled, what is the management fee percentage and is the spend itself passed through at cost? Lofty discloses 20%. Ask everyone else.
6. What does the price do if my lead volume doubles? This separates flat pricing from usage pricing faster than any feature comparison.

Ask all six in the same order of every vendor and the comparison becomes trivial. Ask none of them and you are comparing a $299 headline against a $599 headline that may be the cheaper deal.

Can a chatbot handle commercial real estate too?

Partly. The first response and qualification work the same way on a commercial inquiry: budget, square footage, timeline, use. What does not translate is anything downstream of the lease itself, because commercial deals turn on terms buried in documents rather than on listing attributes. Teams that cross over usually pair conversational intake with something that reads the paperwork, whether that is a paralegal or software that abstracts the lease into structured data. A chatbot is genuinely good at the top of that funnel and has no business anywhere near the bottom of it.

What we would actually recommend

If you want to test AI on your website with no commitment, start on Roof AI's free tier. It costs nothing and it will tell you within a month whether your site traffic converts through chat.

If you need website, CRM and AI on one invoice and you have a team, Sierra Interactive and Real Geeks are the two published, comparable options, at roughly $500 to $800 all-in once you count the AI add-on and seats. Real Geeks is simpler to price. Sierra scales further.

If your CRM discipline is the actual problem, Follow Up Boss at $69 per user is a cheaper fix than any chatbot, because a chatbot that books appointments into a system nobody works does not help.

And if most of your leads arrive in Messenger, Instagram DMs and text, that is the gap the IDX-centric vendors do not cover. That is the case for a channel-first agent like ours, at $79, $199 or $499 flat with no per-conversation meter. You can see how we qualify leads before they reach your calendar, or read the full real estate chatbot vendor comparison if you are still shortlisting.

Whichever you pick, get the all-in number in writing before the demo ends. In a category where five of nine vendors already publish theirs, there is no reason to accept less.