FOLLOW UP BOSS PRICING
Follow Up Boss pricing per agent and the real monthly cost for your team size
We read followupboss.com/pricing in US dollars on 30 October 2026, monthly and yearly. Three plans, one add-on, and a price per agent that falls as the team grows.
Tap a customer message above. The same AI agent replies on , in your brand's voice.
- Intent
- Action
- CRM
Handed to a human teammate
They pick up with the full conversation and context carried over. No dead ends, no repeating.
Follow Up Boss pricing is $69 per user per month for Grow, $499 a month for Pro with 10 users included, and $1,000 a month for Platform with 30 users included, according to followupboss.com on 30 October 2026. Paying yearly takes two months off: $58 per user, $416 or $833. Every plan has a 7-day free trial and no contract.
The number that decides your bill is team size. Grow is the cheapest way in for one to four people, Pro wins from about five agents once you want calling, and Platform beats Pro from the 21st user. Calling is a paid add-on on Grow at $39 per user, which is why a five-agent team that wants it pays more on Grow than on Pro. The table below prices teams of 1, 5, 10, 15, 20, 30 and 40.
Side by side
What Follow Up Boss costs by plan and by team size
Plan prices come from followupboss.com/pricing, read on 30 October 2026 in US dollars, monthly and yearly toggles both checked. The team-size rows are our own arithmetic on those published prices, not figures Follow Up Boss prints.
| Line item | Price (30 Oct 2026) | What it means for you |
|---|---|---|
| Grow, monthly | $69 per user | Calling is a paid add-on at $39 per user. AI features are included, and the page notes some of them use calling data |
| Grow, billed yearly | $58 per user a month | Calling add-on drops to $33 per user. Two months free |
| Pro, monthly | $499 a month with 10 users included | Extra users $49 each. Adds unlimited calling and texting for all users, team inboxes, call reporting and personalized onboarding |
| Pro, billed yearly | $416 a month with 10 users included | Extra users $41 each. About $996 a year cheaper than monthly billing |
| Platform, monthly | $1,000 a month with 30 users included | Extra users $20 each. Adds teams within teams, enhanced onboarding and priority support |
| Platform, billed yearly | $833 a month with 30 users included | Extra users $17 each |
| 1 agent | $69 (Grow) or $108 with calling | Pro costs $499 for the same person, so Grow is the only sensible start |
| 5 agents | $345 (Grow) or $540 with calling | Pro is $499 with calling and texting included, so Pro is $41 a month cheaper than Grow plus calling |
| 10 agents | $690 (Grow) or $1,080 with calling | Pro is $499, which is $49.90 per agent |
| 15 agents | Pro $744 | $499 plus 5 extra users at $49. Grow with calling would be $1,620 |
| 20 agents | Pro $989 | $499 plus 10 extra users. Platform at $1,000 is $11 more, and has 10 seats of room left |
| 30 agents | Platform $1,000 | Pro would be $1,479 at 30 users, so Platform saves $479 a month |
| 40 agents | Platform $1,200 | $1,000 plus 10 extra users at $20, or $30 per agent |
| MessageAgent Growth | $199 a month flat, or $99 a month billed yearly | AI answers SMS, WhatsApp, Instagram, Messenger, web chat and email, qualifies and books, 5,000 AI conversations, 10 handoff seats. Sits in front of the CRM you already run |
Sources: followupboss.com/pricing, read 30 October 2026, US dollars, plus tax where applicable. Rows for 1 to 40 agents are our calculation from the published per-user and per-block prices. Follow Up Boss is a trademark of its owner, referenced nominatively. MessageAgent pricing from messageagent.ai/pricing.
What you get
Everything one AI agent handles
Grow is cheaper only until about the fifth agent
At $69 per user, Grow costs $345 for five agents. Add the $39 calling add-on that Pro includes and it is $540, against $499 for Pro. If your agents call leads, the break-even is five users. If they only text and email, Grow stays cheaper until the eighth user ($552 against $499).
Pro is $49.90 per agent at ten users
Ten agents on Pro is $499, so $49.90 each, with unlimited calling and texting. The 11th user costs $49. That flat step is easy to budget and does not punish a team for adding an ISA or a transaction coordinator.
Platform wins from the 21st user
Pro at 20 users is $989 and Platform is $1,000, so they are within $11 of each other. At 21 users Pro is $1,038 and Platform stays at $1,000. By 30 users the gap is $479 a month, or $5,748 a year.
Annual billing saves two months on every plan
The yearly prices are exactly ten months for twelve. Pro goes from $499 to $416 a month, a saving of $996 a year, Platform from $1,000 to $833, a saving of $2,004. Grow goes from $69 to $58 per user, about $132 a year per agent.
The price is the software, not the follow-up
Follow Up Boss organizes leads, distributes them and automates follow-up plans. It is a CRM. The pricing page lists AI features such as smart summaries, smart messages, suggested tasks and predictive lead prioritization. We did not see an assistant listed that answers a prospect on its own at 11pm, which is the gap a messaging agent fills.
Where Follow Up Boss is the better buy
If your problem is CRM discipline, lead routing, accountability and Zillow lead handling for a team, Follow Up Boss is built for it, with 250+ integrations and seven-day phone and email support on every plan. A messaging agent does not replace a CRM and we do not claim to.
Where a messaging agent is simpler
If leads already land somewhere and the loss happens before anyone replies, MessageAgent Growth is $199 a month flat. One AI answers SMS, WhatsApp, Instagram, Messenger, web chat and email, qualifies the lead on your criteria, books the showing and hands the warm ones to your agents.
What we did not find
No per-contact fee: the page says unlimited contacts, lead sources and integrations on every plan. No setup fee is listed. Tax is added where applicable. Check the pricing page for live rates before you sign, as vendors change plans without notice.
Conversation Console
Try it on every channel
Pick a channel and a sample customer message, and watch the same AI agent reply on brand, take the action, log it to the CRM, and hand off to a human in one tap.
Tap a customer message above. The same AI agent replies on , in your brand's voice.
- Intent
- Action
- CRM
Handed to a human teammate
They pick up with the full conversation and context carried over. No dead ends, no repeating.
Common questions
Follow Up Boss pricing questions
How much does Follow Up Boss cost?
Follow Up Boss costs $69 per user a month on Grow, $499 a month on Pro with 10 users included and $1,000 a month on Platform with 30 users included, per followupboss.com on 30 October 2026. Billed yearly it is $58 per user, $416 or $833 a month. All plans have a 7-day free trial and no contract.
How much does Follow Up Boss cost per agent?
It depends on size. Grow is $69 per agent. Pro works out to $49.90 per agent at 10 users and $49.45 at 20. Platform is $33.33 per agent at 30 users and $30 at 40. The more agents on one account, the lower the per-agent price, because Pro and Platform include a block of seats.
How much does Follow Up Boss cost for a team of 10?
$499 a month on Pro, or $416 billed yearly, with unlimited calling and texting included. On Grow, 10 users would be $690, or $1,080 once you add the $39 calling add-on for everyone. Pro is the cheaper plan for a 10-person team in almost every case.
What is the difference between Follow Up Boss Grow, Pro and Platform?
Grow is per-user and covers lead capture, distribution, Smart Lists, Action Plans and a mobile app. Pro adds unlimited calling and texting, team inboxes, call reporting and personalized onboarding. Platform adds teams within teams, enhanced onboarding and priority support, with 30 seats included.
Does Follow Up Boss have a free trial?
Yes. Every plan starts with a 7-day free trial, and the page states no contract and cancel any time. There is no permanent free plan listed. Plan the calling and texting setup before day seven, because the trial ends and the first bill is the plan price.
Does Follow Up Boss charge extra for calling and texting?
On Grow, calling is a paid add-on at $39 per user a month, or $33 billed yearly. Pro and Platform include unlimited calling and texting for all users. Text and email sending is listed under Grow features, so the add-on matters mostly if agents call leads from the CRM.
Does Follow Up Boss have AI?
Yes. The pricing page says AI features are included on Grow, and lists smart summaries, smart messages, suggested tasks and predictive lead prioritization on Pro and Platform. Those help agents work the database. We did not see an AI listed that holds a full conversation with a new lead and books the showing.
Is Follow Up Boss worth it for a small team?
For one to four agents who want organized leads, Smart Lists and Action Plans, $69 per user is a normal CRM price. Worth it depends on whether follow-up is your bottleneck. If leads go cold because nobody replies fast, add something that answers instantly before you add seats.
When is Platform cheaper than Pro?
From the 21st user. Pro at 20 users costs $989 a month and Platform costs $1,000, but Pro at 21 users is $1,038 against Platform's $1,000. At 30 users the difference is $479 a month. Below 20 users Pro is cheaper.
Is there a cheaper alternative to Follow Up Boss for texting and replying to leads?
If the need is replying, qualifying and booking rather than CRM, MessageAgent Growth is $199 a month flat for SMS, WhatsApp, Instagram, Messenger, web chat and email with 5,000 AI conversations. Many teams keep Follow Up Boss as the CRM and add a messaging agent in front of it.
Is Follow Up Boss billed per user or per team?
Both. Grow is billed per user. Pro and Platform are a flat team price that includes 10 and 30 users, then bill extra users at $49 or $20 a month monthly, or $41 or $17 yearly. That flat block is why a bigger team can pay less per agent.
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