APPFOLIO PRICING
AppFolio pricing per unit: AppFolio pricing plans, Core, Plus and Max cost per month, and what Realm-X AI adds
AppFolio shows Get a Quote on every plan card, but its own pricing page carries seven per-unit rates in the markup. Here they are, multiplied out for real portfolios, with the AI each tier actually unlocks.
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AppFolio pricing is $1.49 per unit per month on Residential Core, $3.20 on Plus and $5.00 on Max, with a 50 unit minimum on Core and an unquantified minimum spend on every plan. Community associations pay $0.85 per unit and Investment Manager Core is a flat $650 a month. The visible pricing page shows only Get a Quote, but all seven rates sit in the page's own structured data. The AI leasing agent, Realm-X Leasing Performer, is a paid add-on on every plan with no published price.
Side by side
Every AppFolio rate on appfolio.com/pricing, and what it leaves to the quote
Read first-hand on 21 September 2026 from appfolio.com/pricing in US dollars. The rendered page shows Get a Quote on the Core, Plus and Max cards. The dollar figures below are the Offer prices in the same page's JSON-LD structured data, which AppFolio publishes for search engines. Plan contents come from the plan cards and the comparison grid on that page.
| Plan or line | Published rate | What it includes, and the catch |
|---|---|---|
| Residential Core | $1.49 per unit per month, 50 unit minimum | Accounting, marketing and leasing, work orders, inspections, text and email, Realm-X Assistant and Messages. Plus an unquantified minimum spend |
| Residential Plus | $3.20 per unit per month | Adds affordable and student housing, advanced budgeting, custom fields, Realm-X Flows, read-only API, enhanced support |
| Residential Max | $5.00 per unit per month | Adds Leasing CRM, Leasing Signals, read/write API and a dedicated customer success manager |
| Commercial Plus | $3.20 per unit per month | Same rate as Residential Plus. No Commercial Core offer is published |
| Commercial Max | $5.00 per unit per month | Same rate as Residential Max |
| Community Associations | $0.85 per unit per month | The lowest AppFolio rate, 57 percent of Residential Core |
| Investment Manager Core | $650 per month, flat | The only AppFolio price that is not per unit |
| Realm-X Performers (AI agents) | No price | Marked available with add-on on Core, Plus and Max. Included on none of them |
| Leasing CRM and Leasing Signals | No price as add-ons | Included on Max, add-on on Core and Plus |
| Online payments, screening, FolioGuard, websites, premium listing | No price | Listed as value-added services you pay for separately |
| Minimum spend | Not quantified | Every card says minimum spend applies. Ask for the dollar floor in writing |
| MessageAgent | Flat $199 a month on Growth ($159 billed yearly), not per unit | AI replies, qualifying and showing bookings on SMS, Instagram, Facebook Messenger, WhatsApp, web chat and email. Get started today |
The Leasing Performer, AppFolio's AI leasing agent, is built into the Leasing CRM. Leasing CRM is included only on Max, and the Performers line is an add-on on every plan. So the published part of the cheapest AppFolio path to an AI leasing agent is either Max at $5.00 per unit, or Core at $1.49 plus two unpriced add-ons.
What you get
Everything one AI agent handles
The price is in the markup, not on the page
A person visiting appfolio.com/pricing sees Get a Quote on all three plan cards and no numbers. The page's JSON-LD, the structured data AppFolio publishes for search engines, lists seven Offer objects with explicit USD prices: $1.49, $3.20 and $5.00 for Residential Core, Plus and Max, $3.20 and $5.00 for Commercial Plus and Max, $0.85 for Community Associations and $650 flat for Investment Manager Core. That is why some review sites now say AppFolio no longer publishes prices. It does, just not where a buyer looks.
What AppFolio costs at 50 to 1,000 units
Multiply the rate by your door count. At 50 units: Core $74.50, Plus $160, Max $250 a month. At 100 units: $149, $320, $500. At 200 units: $298, $640, $1,000. At 500 units: $745, $1,600, $2,500. At 1,000 units: $1,490, $3,200, $5,000. A 200 unit portfolio pays $3,576 a year on Core, $7,680 on Plus and $12,000 on Max, before add-ons and before any minimum spend lifts the bill.
Treat per unit times units as a floor
Core carries a 50 unit minimum, and every plan card adds that a minimum spend applies without saying how much. Older write-ups quote monthly minimums such as $280 for Core and $900 or $1,500 for the higher tiers, alongside a $1.40 Core rate. Those rates are not the ones on today's page, so do not rely on the minimums either. Below the minimum you pay the minimum, which makes your effective per-unit rate higher than the sticker. Get the dollar floor on the order form.
Each step up costs about the same per door
Core to Plus adds $1.71 per unit per month. Plus to Max adds $1.80. Max costs 3.36 times Core for the same door. The jumps are close in size, so the choice is about which features you need, not about a cheap middle tier. Plus buys affordable and student housing, advanced budgeting, custom fields, Realm-X Flows and read-only API access. Max buys the Leasing CRM, Leasing Signals, read/write API and a dedicated success manager.
Which Realm-X AI each plan actually includes
The comparison grid on the pricing page marks Realm-X Assistant and Realm-X Messages as included on all three plans. Realm-X Flows, the workflow automation, is included on Plus and Max and not offered on Core. Realm-X Performers, the AI agents that act on their own, are marked available with add-on on Core, Plus and Max, so no plan includes them. AppFolio lists the Leasing Performer and Maintenance Performer as available now, and the Resident Messenger Performer as coming soon.
The AI leasing agent needs two things AppFolio does not price
AppFolio describes the Leasing Performer as built into the AppFolio Leasing CRM. It answers prospect email, texts and phone calls, creates the guest card and books showings. The Leasing CRM is included only on Max and is an add-on on Core and Plus, and the Performer itself is an add-on everywhere. So on Core you need two add-ons with no published price. On Max you still need the Performer add-on on top of $5.00 per unit.
Upgrading Core to Max versus a flat AI plan
Going from Core to Max costs $3.51 more per unit per month. At 57 units that difference already equals MessageAgent Growth at $199 a month, and at 200 units it is $702 a month. Max buys more than AI, including the Leasing CRM, pricing signals and API write access, so this is not a like-for-like swap. It is the right question to ask if the only reason you are looking at Max is faster replies to leads.
Where AppFolio is the stronger buy
AppFolio is a full property management system: trust accounting, owner and vendor portals, maintenance, inspections, screening, payments and the leasing funnel in one place, with AI that reads your own AppFolio data. Its Leasing Performer also answers phone calls, which MessageAgent does not do. If you are choosing a system of record, or you want the AI inside that system, AppFolio is a serious option and the per-unit rates above are competitive for the category.
Where a flat AI messaging plan fits instead
If AppFolio already runs your books and the gap is speed to lead on texts, Instagram, Facebook Messenger, WhatsApp and web chat, you do not have to move up a tier to close it. MessageAgent answers prospects in seconds, asks your qualifying questions on move-in date, budget, bedrooms and pets, books the showing and hands the conversation to your leasing team. Growth is $199 a month flat whatever your door count, with 5,000 AI conversations included. Get started today and put it on your listing channels this week.
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Tap a customer message above. The same AI agent replies on , in your brand's voice.
- Intent
- Action
- CRM
Handed to a human teammate
They pick up with the full conversation and context carried over. No dead ends, no repeating.
Common questions
AppFolio pricing questions
How much does AppFolio cost per unit?
AppFolio publishes $1.49 per unit per month for Residential Core, $3.20 for Plus and $5.00 for Max, in the structured data of its pricing page, read on 21 September 2026. Commercial Plus and Max match the residential rates, and Community Associations cost $0.85 per unit. Core has a 50 unit minimum and every plan has an unquantified minimum spend.
How much does AppFolio cost per month?
Multiply your units by the plan rate. A 100 unit portfolio pays $149 a month on Core, $320 on Plus and $500 on Max. At 200 units it is $298, $640 and $1,000. Add any add-ons you buy, such as payments, screening or Realm-X Performers, and check the minimum spend, which AppFolio applies but does not quantify on the page.
What are the AppFolio pricing plans?
For property managers AppFolio sells three plans: Core, an out-of-the-box platform; Plus, a configurable plan for growing and complex portfolios; and Max, an enterprise plan focused on customization, data and revenue. Commercial portfolios can buy Plus and Max. Community associations have their own plan, and investment managers buy Investment Manager Core at $650 a month.
Why does the AppFolio pricing page say Get a Quote?
The plan cards show Get a Quote because AppFolio wants every buyer on a sales call, largely to set the minimum spend and add-ons. The per-unit rates are still published in the page's JSON-LD Offer data, which is where the $1.49, $3.20 and $5.00 figures come from. Use them to check the quote you are given.
Is there a minimum on AppFolio pricing?
Yes. Core states a 50 unit minimum, and all three cards say a minimum spend applies without giving the amount. At 50 units Core works out to $74.50 a month on unit math alone, but the minimum spend can set a higher floor. Ask for the dollar minimum and the unit minimum on every plan before you compare quotes.
What is the difference between AppFolio Core, Plus and Max?
Core covers accounting, marketing and leasing, maintenance, inspections, communications and Realm-X Assistant. Plus adds affordable and student housing, advanced budgeting and accounting, custom fields, Realm-X Flows, premium integrations and a read-only API. Max adds the Leasing CRM, Leasing Signals, a read/write API and dedicated customer success management.
How much does AppFolio Realm-X cost?
Realm-X Assistant and Realm-X Messages are included on every plan, so they cost nothing beyond your per-unit rate. Realm-X Flows needs Plus or Max. Realm-X Performers, the AI agents for leasing and maintenance, are an add-on on all three plans, and AppFolio does not publish their price. Ask for it as a separate line on the quote.
Is the Realm-X Leasing Performer included in AppFolio?
No plan includes it. The pricing grid marks Realm-X Performers as available with add-on on Core, Plus and Max. AppFolio also says the Leasing Performer is built into the Leasing CRM, which is included only on Max. So you pay for the Performer add-on on any plan, and on Core or Plus you also add the Leasing CRM.
What does the AppFolio Leasing Performer do?
According to AppFolio, it answers prospect emails, texts and phone calls, creates and updates the guest card, books showings on your calendar, suggests a similar unit or sister property when one is taken, and hands off with a transcript and summary. It works in several languages, including Spanish and French.
Is AppFolio cheaper than Yardi Breeze?
On sticker rate, no. Yardi Breeze lists $1.00 per unit per month for residential with a $100 monthly minimum, against AppFolio Core at $1.49. Breeze Premier keeps the $1.00 residential rate but raises the minimum to $400, so below 400 units a Premier customer pays the $400 floor. Compare the full quote, including minimums and add-ons.
How much does AppFolio cost for 100 units?
On published rates, $149 a month on Core, $320 on Plus and $500 on Max, or $1,788, $3,840 and $6,000 a year. Those are floors: payments, screening, websites and Realm-X Performers cost extra, and the minimum spend may be higher than the unit math at this size.
Does AppFolio charge setup or onboarding fees?
The pricing page does not list a setup, onboarding or data migration fee, and it does not state a contract term. Because every plan is sold through a quote, those terms are set on the order form. Ask for onboarding cost, term length and the renewal increase in writing before you sign.
Is AppFolio worth the cost?
For managers who want accounting, maintenance, leasing and AI in one system, the published rates are reasonable for the category, and the AI reads your own AppFolio data. If you already run AppFolio and only need faster replies to leads on text and social channels, upgrading to Max for that reason alone is an expensive fix.
What is a cheaper way to add AI leasing replies to AppFolio?
Keep your AppFolio plan and add a flat-priced AI messaging agent on your listing channels. MessageAgent Growth costs $199 a month whatever your unit count, answers prospects on SMS, Instagram, Facebook Messenger, WhatsApp, web chat and email, qualifies them and books showings. It does not answer phone calls, so pair it with your existing phone setup.
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