BOULEVARD PRICING
Boulevard pricing and Boulevard cost per month for a med spa or salon with several providers
We read joinblvd.com/pricing on 7 November 2026. Essentials is $143 a month for up to five providers, Premier is $234 per location and Prestige is $328 per location, with forms, QuickBooks and prescribing priced on top.
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Boulevard publishes three plans on joinblvd.com/pricing, read on 7 November 2026. Essentials is $143 a month for one location and up to five providers. Premier is $234 a month per location with unlimited providers, shown as a fall offer against a normal $293. Prestige is $328 a month per location against a normal $410, and adds the forms add-on and a larger text and email allowance. Enterprise is quoted on a consultation. The fall prices are for new customers only, and the page has a monthly and annual toggle that says annual billing saves 10%, so confirm which version your quote uses.
Forms start at $65 a month per location, the QuickBooks sync is $45 per location and ePrescribe is $45 per prescriber. A six-provider med spa cannot use Essentials because of the five-provider cap, so a realistic single-location bill is $234 on Premier, or $299 with forms, at the fall price. Boulevard has also announced an AI receptionist called Beau for calls and lead capture, with no price on the pricing page. MessageAgent covers the conversations that start in Instagram, Facebook, WhatsApp, text and web chat before anyone has booked, for a flat $199 a month ($99 billed yearly), next to Boulevard or any other booking system.
Side by side
What Boulevard publishes and what to confirm before you sign up
Read on joinblvd.com/pricing on 7 November 2026, in US dollars per month. Prices marked as a fall offer apply to new customers only and the page lists a higher normal price beside them.
| Line item | What Boulevard publishes (7 Nov 2026) | What to confirm |
|---|---|---|
| Essentials | $143 a month for 1 location. Up to 5 providers, 250 free texts, 1,000 free email blasts, 50 GB storage | Whether your team fits inside five bookable calendars |
| Premier | $234 a month per location (fall offer, normally $293). Unlimited professionals, 250 free texts, 1,000 free emails | How long the fall price lasts and what the price becomes after it |
| Prestige ("Most Popular") | $328 a month per location (fall offer, normally $410). Premier plus the Forms add-on, 2,500 free texts, 10,000 free emails, 100 GB storage | Whether you would buy the Forms add-on anyway |
| Enterprise | Bespoke plan, book a consultation. APIs and enterprise integrations | Whether your location count pushes you here |
| Billing toggle | Monthly or annual, annual says it saves 10% | Which billing term every price in your quote assumes |
| Forms | From $65 a month per location | Whether consent forms and charting are included in your plan |
| QuickBooks sync | $45 a month per location | Whether you need nightly sync |
| ePrescribe | $45 a month per prescriber, unlimited support staff | Number of prescribers, for clinical customers |
| Texts and email | Texts are pay per message sent and received. Email is $0.01 per email beyond the included blasts | Your monthly text volume after the free allowance |
| AI receptionist (Beau) | Described as answering calls, helping clients book and capturing leads 24/7. No price on the pricing page | The price, and whether it covers Instagram and Facebook DMs |
| MessageAgent Growth | $199 a month or $99 billed yearly | AI answers Instagram DMs, texts, WhatsApp and web chat, qualifies the lead and books the appointment alongside Boulevard |
Source: joinblvd.com/pricing, read 7 November 2026. Totals are our arithmetic from the printed prices. MessageAgent pricing from messageagent.ai/pricing.
What you get
Everything one AI agent handles
Count calendars before you pick a plan
Essentials stops at five providers. A med spa with four injectors, an esthetician and a laser tech is six bookable calendars, so Premier is the real starting plan at $234 per location on the fall price.
Ask for the normal price in writing
Premier is shown at $234 against a normal $293, and Prestige at $328 against $410. The gap is $59 and $82 a month per location, so on two locations the normal Premier price is $586 against $468.
Price the add-ons you will really use
One location on Premier with Forms is $234 plus $65, so $299 a month, and $344 with the QuickBooks sync. A prescribing clinic adds $45 for each prescriber on top.
Where Boulevard wins
It is built for salons, spas and med spas, with forms, charts, memberships, payments, buy now pay later and a dedicated onboarding specialist. For a multi-location group that wants one polished system, it is a serious pick.
The gap is the first reply
A new client asks whether you treat their concern or what a service costs, often as an Instagram DM at 9pm. Booking software does not answer that thread, and the person books the next place that does.
Where an AI agent fits next to it
MessageAgent answers on Instagram, Facebook, text, WhatsApp and web chat, qualifies the lead, books the appointment and hands the thread to your staff with the history. It is a flat $199 a month whatever your booking platform charges.
Conversation Console
Try it on every channel
Pick a channel and a sample customer message, and watch the same AI agent reply on brand, take the action, log it to the CRM, and hand off to a human in one tap.
Tap a customer message above. The same AI agent replies on , in your brand's voice.
- Intent
- Action
- CRM
Handed to a human teammate
They pick up with the full conversation and context carried over. No dead ends, no repeating.
Common questions
Boulevard pricing questions
How much does Boulevard cost?
Boulevard lists Essentials at $143 a month for one location and up to five providers, Premier at $234 a month per location and Prestige at $328 a month per location, per its pricing page read on 7 November 2026. Premier and Prestige are fall offers for new customers, with normal prices of $293 and $410.
How much does Boulevard cost per month for a med spa?
A med spa with more than five providers needs Premier, which is $234 a month per location at the fall price. Add $65 for the Forms add-on and it is $299. Two locations on Premier are $468 a month, or $586 at the normal price.
Does Boulevard have a free trial?
The pricing page we read has a Get a demo button on every plan and prints no free trial. Boulevard sells through a demo and an onboarding specialist, so ask the sales team what a trial or pilot looks like for your team size.
Does Boulevard charge for texts?
Each plan includes a free text allowance, 250 on Essentials and Premier and 2,500 on Prestige. Beyond that, Boulevard says you pay based on the number of texts you send and receive each month, and the page prints no per-text rate, so ask for it in writing.
Does Boulevard have an AI receptionist?
Boulevard has announced Beau, an AI receptionist that answers calls, helps clients book and captures leads. The pricing page prints no price for it, so ask for one in writing and whether it also replies to Instagram and Facebook DMs.
Can I use MessageAgent with Boulevard?
Yes, side by side. Clients keep booking and paying through Boulevard. MessageAgent answers the questions that come before the first booking on Instagram, Facebook, text, WhatsApp and web chat, qualifies the lead, books the appointment and hands any thread to your staff.
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