Zenoti vs Boulevard pricing is a comparison between a price list and a quote. Boulevard prints Essentials at $143 a month for up to five providers, Premier at $234 per location and Prestige at $328 per location. Zenoti prints no price: its pricing page asks you to pick a business type and request a quote. To compare them fairly, get Zenoti to put the platform fee, the AI Plus uplift, text and call rates and card processing in writing, then add the same lines for Boulevard.
Boulevard was read on joinblvd.com/pricing on 7 November 2026 and Zenoti on zenoti.com/pricing on 8 November 2026, both from a US connection. Figures are US dollars per month. Totals are our arithmetic from printed prices only.
Zenoti vs Boulevard pricing side by side
| Line | Boulevard | Zenoti |
|---|---|---|
| Pricing model | Three plans plus Enterprise, per location | Quote by business type. Multi-location pricing is customized |
| Entry price | Essentials, $143, one location, up to 5 providers | Not printed |
| Mid and top plans | Premier $234 and Prestige $328 per location (fall offers, normally $293 and $410) | Not printed |
| AI features | An AI receptionist called Beau, no price on the pricing page | AI agents (receptionist, lead manager, concierge and others) need the AI Plus package. No price printed |
| Texts and calls | Free allowance by plan, then pay per message sent and received | Usage billed on consumption, with optional base packs |
| Forms and charting | Forms from $65 per location, included in Prestige | Listed as a feature, no separate price |
| Accounting sync | QuickBooks, $45 per location | Not on the pricing page |
| Support and onboarding | Demo and a dedicated onboarding specialist | Onboarding, training and 24/7 support with every subscription, a Customer Success Manager on AI Plus |
| How you buy | Get a demo | Book a demo or request a quote |
Per-vendor detail: Boulevard pricing per month for a med spa and Zenoti pricing and what to get in writing.
Which is cheaper for a med spa?
We cannot say for Zenoti, and neither can anyone who has not seen your quote. What we can do is price the Boulevard side exactly and tell you what the Zenoti side has to beat.
| Business | Boulevard | Zenoti |
|---|---|---|
| Salon, four stylists and a front desk | Essentials, $143 | Quote needed |
| Med spa, six providers | Premier, $234 (normally $293) | Quote needed |
| Same med spa with forms and QuickBooks | $234 + $65 + $45 = $344 (normally $403) | Quote needed, ask which of these are inside the base plan |
| Two locations on Premier | $468 (normally $586) | Quote needed, ask whether the second site is discounted |
Use the Boulevard column as your benchmark. If a Zenoti quote for the same six-provider location comes back well above $234 plus add-ons, the difference has to be paid for by something you will use, such as payroll and commissions, inventory, franchise reporting or the AI agents. If it comes back near $234, the decision is about features, not price. One caution on Boulevard: the Premier and Prestige prices are fall offers for new customers and the page has a monthly and annual toggle that says annual billing saves 10%, so ask which version a quote assumes.
What to put in the Zenoti quote request
A quote that arrives as one monthly number is hard to compare. Ask for a document with these lines separated.
- Platform fee per location, and whether it changes with provider count.
- AI Plus uplift over the base plan, and exactly which AI agents it switches on. Zenoti says its AI agents require AI Plus.
- Text and call usage, as a rate per message and per minute, and what the optional base packs cost.
- Card processing, in person and online, and whether you can use another processor.
- Implementation and data migration, even though Zenoti describes white-glove migration as part of onboarding.
- Term, renewal and exit, including what happens to your client data if you leave.
Send the same list to Boulevard, which already prints most of the answers. A quote with every line separated lets you add up a real monthly total for each, which is the only comparison worth making.
Where each one wins
Boulevard wins on transparency. You can total a bill before you talk to anyone, it includes forms and charts, a QuickBooks sync, ePrescribe for clinical practices and buy now pay later, and a small salon that fits inside Essentials pays little. Its limit is the five-provider cap on the entry plan and a fall price that is not permanent.
Zenoti wins on breadth for groups. It covers payroll and commissions, inventory, memberships, marketing automation, reputation management, franchise tools and an AI agent suite, and it is built for single sites up to enterprise franchises. If you run several locations and want one system to replace a stack of subscriptions, a quote is the price of entry. The trade is that you cannot see the number until you ask for it.
What neither pricing page covers
Both vendors describe an AI receptionist, and both lean toward the phone. Neither pricing page says it answers Instagram or Facebook direct messages, which is where many new med spa and salon leads first ask a question. A prospect who writes "how much is lip filler" in a DM at 9pm usually books with whoever answers first, and booking software does not answer that thread. We cover what to look for in the best AI chatbot for med spas.
MessageAgent answers those messages on Instagram, Facebook, text, WhatsApp and web chat, quotes services from rules you set, qualifies the lead and books the visit on your real calendar, then hands the thread to your staff with the history. It is a flat $199 a month ($99 billed yearly), whichever booking platform you pick, so the cost of replying to new leads does not move with the platform quote. If you are choosing between more platforms, the same walk-through for Mangomint pricing per location and per user and Vagaro pricing per calendar follows the same method.
Whichever system you pick, your treatment menu is what the AI has to quote from. If your team needs a plain-English reference for what each service involves, a good starting point is a guide to beauty treatments and med spa procedures to check wording before you write the menu rules.
Frequently asked questions
Is Zenoti more expensive than Boulevard?
Zenoti does not print a price, so no honest answer exists without a quote. Boulevard prints $234 per location for Premier at its current fall price. Ask Zenoti for the same single-location, six-provider quote and compare the two totals with add-ons included.
Does Zenoti publish its pricing?
No. The pricing page we read on 8 November 2026 shows no dollar amounts. You choose a business type and request a quote, and multi-location pricing is customized to your footprint.
Do either of them answer Instagram DMs?
Neither pricing page says so. Both describe an AI receptionist for calls and bookings. Ask each rep in writing whether it replies to Instagram and Facebook messages, and at what price.
Can I add an AI agent to either one?
Yes. MessageAgent works next to any booking system and costs $199 a month flat. Clients keep booking and paying through your platform while the agent handles the conversations before the booking.
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